Netflix akan memangkas 1.000 pekerjaan dalam pemutusan terbesar sejak 2022

Netflix has said it will cut 1,000 jobs globally as the streaming giant faces competition from rivals.

The cuts - the steepest since 2022 - will mainly affect its human resources, legal, product and technology teams and equates to around 6% of its total workforce.

Last month, Netflix 's co-chief executive, Ted Sarandos, told the Bloomberg Screentime summit that the company was "not growing as fast as I want us to".

The streaming industry is going through a period of consolidation following Paramount's $110bn (£83.6bn) merger with Warner Bros, the owner of HBO, while free platforms such as YouTube and TikTok continue to attract viewers.

In an email to staff, Sarandos and co-chief executive Greg Peters said Netflix would "continue to invest aggressively in high-impact areas to improve our service and further drive growth and innovation".

Netflix had come close to its own deal with Warner Bros but was outbid in the end by Paramount.

Commenting on the "organisational changes", Sarandos and Peters said: "Our mission - to entertain the world - is ambitious, and delivering on it requires us to be disciplined about where we prioritise our people and resources."

Managers will tell employees whether their job has been cut "soon".

TV series Below, starring Josh Hartnett, is one of Netflix's most popular shows

The email added that the firm was on track to meet its financial forecasts. The streaming service is due to report its latest results on 20 October.

Investors have been weighing up user engagement - the amount of time customers spend on Netflix - as it competes with platforms such as YouTube and TikTok.

The firm has continued to commission shows - its most popular at the moment is "Below", an underwater mystery series.

It has also been attempting to expand its business, including gaming and allowing adverts to play before and during shows and films.

However, "they haven't been able to find another line of major revenue," said Ross Benes, senior analyst at eMarketer.

He added that the company remains reliant on a subscription business that could be approaching a plateau.

"Eventually, because they're nearing a ceiling with that, they'll need another revenue stream to diversify, and that's where it's been more of a struggle," he said.

The last major redundancy round at Netflix was in 2022, when it cut about 450 jobs after losing subscribers for the first time in more than a decade.

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Netflix mengatakan akan memangkas 1.000 pekerjaan secara global saat raksasa streaming itu menghadapi persaingan dari para pesaingnya.

Pemangkasan tersebut - yang terbesar sejak 2022 - terutama akan berdampak pada tim sumber daya manusia, hukum, produk, dan teknologinya serta setara dengan sekitar 6% dari total tenaga kerjanya.

Bulan lalu, salah satu CEO Netflix, Ted Sarandos, mengatakan kepada Bloomberg Screentime summit bahwa perusahaannya "tidak tumbuh secepat yang saya inginkan".

Industri streaming sedang melalui periode konsolidasi setelah merger Paramount senilai $110 miliar (£83,6 miliar) dengan Warner Bros, pemilik HBO, sementara platform gratis seperti YouTube dan TikTok terus menarik penonton.

Dalam email kepada staf, Sarandos dan salah satu CEO Greg Peters mengatakan Netflix akan "terus berinvestasi secara agresif di area berdampak tinggi untuk meningkatkan layanan kami dan lebih mendorong pertumbuhan serta inovasi".

Netflix hampir mencapai kesepakatan sendiri dengan Warner Bros tetapi pada akhirnya kalah tawaran dari Paramount.

Mengomentari "perubahan organisasi" tersebut, Sarandos dan Peters mengatakan: "Misi kami - menghibur dunia - ambisius, dan mewujudkannya menuntut kami untuk disiplin tentang di mana kami memprioritaskan orang dan sumber daya kami."

Para manajer akan memberi tahu karyawan apakah pekerjaan mereka dipangkas "segera".

Serial TV Below, yang dibintangi Josh Hartnett, adalah salah satu acara paling populer di Netflix

Email tersebut menambahkan bahwa perusahaan berada di jalur yang tepat untuk memenuhi proyeksi keuangannya. Layanan streaming itu dijadwalkan melaporkan hasil terbarunya pada 20 Oktober.

Investor telah menimbang keterlibatan pengguna - jumlah waktu yang dihabiskan pelanggan di Netflix - saat perusahaan bersaing dengan platform seperti YouTube dan TikTok.

Perusahaan terus memesan acara - yang paling populer saat ini adalah "Below", serial misteri bawah air.

Perusahaan juga telah berupaya memperluas bisnisnya, termasuk gim dan mengizinkan iklan diputar sebelum dan selama acara serta film.

Namun, "mereka belum mampu menemukan lini pendapatan besar lainnya," kata Ross Benes, analis senior di eMarketer.

Dia menambahkan bahwa perusahaan tetap bergantung pada bisnis langganan yang bisa mendekati titik jenuh.

"Pada akhirnya, karena mereka mendekati batas atas dengan itu, mereka akan membutuhkan aliran pendapatan lain untuk diversifikasi, dan di situlah mereka lebih kesulitan," katanya.

Putaran PHK besar terakhir di Netflix adalah pada 2022, ketika perusahaan memangkas sekitar 450 pekerjaan setelah kehilangan pelanggan untuk pertama kalinya dalam lebih dari satu dekade.

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